PDF Brand Media Strategy Integrated Communications Planning in the Digital Era A Young 9781137279569 Books

Download As PDF : Brand Media Strategy Integrated Communications Planning in the Digital Era A Young 9781137279569 Books

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

PDF Brand Media Strategy Integrated Communications Planning in the Digital Era A Young 9781137279569 Books

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Product details Hardcover 246 pages Publisher Palgrave Macmillan; 2014 edition (September 4, 2014) Language English ISBN-10 1137279567

Brand Media Strategy Integrated Communications Planning in the Digital Era [A. Young] on . Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands A. Young,Brand Media Strategy Integrated Communications Planning in the Digital Era,Palgrave Macmillan,1137279567,E-Commerce - Internet Marketing,Marketing - Direct,Marketing - General,Branding (Marketing),Branding (Marketing).,Business,E-business,E-commerce,Electronic commerce,Internet marketing,Internet marketing.,Leadership,Management science,Marketing,Social media,Social media.,B,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / E-Commerce / Internet Marketing,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Marketing / Direct,BUSINESS ECONOMICS / Marketing / General,BUSINESS ADMIN MGMT - MARKETING SALES,Branding (Marketing),Branding (Marketing).,Business,Business Economics,Business Economics/E-Commerce - Digital Marketing,Business / Economics / Finance,Business Strategy/Leadership,Business strategy,Business/Economics,Computer Applications,E-Commerce - Internet Marketing,E-business,E-commerce,E-commerce business aspects,Electronic commerce,How-to/Do-it-yourself,Internet marketing,Internet marketing.,Leadership,Management science,Market research,Marketing,Marketing - Direct,Marketing - General,Non-Fiction,Palgrave Business Management Collection,Sales marketing,Scholarly/Undergraduate,Social media,Social media.,TEXT,United States,Wirtschaft / Werbung, Marketing,brand; communication; marketing,brand;communication;marketing,e-Business/e-Commerce,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / E-Commerce / Internet Marketing,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Marketing / Direct,BUSINESS ECONOMICS / Marketing / General,Business Economics/E-Commerce - Digital Marketing,Business / Economics / Finance,Business Economics,Business/Economics,Business strategy,E-commerce business aspects,Market research,Sales marketing,Wirtschaft / Werbung, Marketing

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